A realistic posting schedule for local businesses, network by network, and the evergreen trick that keeps your feed alive in a busy week.
Short version: three times a week on your main network, every week, beats every other schedule we have seen a small business actually keep. The long version is about why, and how to make it sustainable.
Consistency beats volume
A customer who checks your page wants to know two things: are you open, and are you any good. A post from this week answers the first. A steady run of them answers the second. A burst of ten posts in January followed by silence until April answers neither.
So the right frequency is the highest one you can hold for a year, not the highest one you can manage this month.
A starting schedule
| Network | Good starting point | What to post |
|---|---|---|
| 3 posts a week | Finished work, team, offers, community | |
| 3 posts a week, stories when something is happening | Photos and short video of the work | |
| Google Business Profile | 1 update a week | Offers, hours, new photos |
| LinkedIn (if you sell to businesses) | 1 – 2 posts a week | Lessons, projects, hiring |
Notice Google Business Profile is on the list. It is the profile people see when they search your trade and your town, and most of your competitors never update it.
The three-bucket week
If you are stuck for ideas, fill three buckets each week:
- Proof. A finished job, a before-and-after, a review.
- People. Someone on the team, a behind-the-scenes moment, a community event.
- Push. One clear offer or reminder: book now, seasonal service, new product.
One of each is a full week. It also stops the feed turning into nothing but ads.
Build an evergreen library
Some posts are true all year: your hours, your service list, your best reviews, answers to the questions you get every day. Write those once and put them on rotation, so they come back around every couple of months.
This is the single most useful habit for a busy owner. In the week you have no time to post, the library posts for you. It is also how our own platform, SD Accelerate, works: evergreen posts drip into weekly slots automatically, and new posts slot in around them.
Signs you are posting too much
- Your posts are getting thinner because you are out of things to say.
- Reach per post is dropping while the number of posts climbs.
- You dread it.
If any of those are true, cut back a step and put the time into better photos.
Signs you are posting too little
- Your most recent post has a date that would worry a new customer.
- You only post when you have something to sell.
- Seasonal work catches your followers by surprise.
The rule to remember
Pick a schedule you would bet money on keeping. Keep it for ninety days. Then look at the numbers and adjust. If keeping it is the hard part, that is the piece worth handing to someone else.